Southwest Airlines has done it again! Southwest Airlines partnered with Pixar to promote the new Disney movie titled “CoCo”. “Coco” is a story about an aspiring musician Miguel and charming trickster Hector embark on an extraordinary journey to unlock the real story behind Miguel’s family history.
As part of the promotion, Southwest has applied extensive decals on a Boeing 737-700 aircraft. The jet is emblazoned with the vibrant “Coco” logo and artwork inspired by the film. The jet was unveiled on Monday October 9th in Oakland. According to Southwest, the decals took over 30 hours of work to craft and apply on the jet.
In addition to the specially themed aircraft, Southwest has additional promotion tie-ins planned. According to the airline,
“Southwest is sharing the adventures of “Coco” with Customers onboard flights beginning Nov. 1, with the launch of the Disney/Pixar “Coco” OnDemand Channel, featuring complimentary movie clips and trailers to get everyone excited about “Coco” in 3D this Thanksgiving. Be sure to tune-in ahead of the film’s Nov. 22 theatrical debut. Later this fall, the music of “Coco” will come to life onboard the “Coco” aircraft with a Live at 35® inflight concert performance by Anthony Gonzalez, who voices Miguel in the movie. Customers will experience the sounds and culture up-close and in-the-moment as Anthony sings a song from the upcoming film accompanied by a guitarist.”
Video of Southwest applying the decals can be seen below: