SAS – Scandinavian Airlines reveals first livery update since 1998
SAS did something that they haven’t done since last century (21 years to be exact). The airline announced a new livery to adorn their newest jet in the fleet–the A350. Over the next few years, the most of the fleet will be repainted to match the updated look.
SAS began service in 1946 under the name Svensk Interkontinental Lufttrafik. It was formed shortly after World War II ended. Developed to be the official airline of Denmark, Norway, and Sweeden, the airline now flies to over 120 destinations utilizing a mixed fleet of 737NG (-600,-700, and -800), A320, A330, A340, and the newest A350 addition. They also offer regional service provided by the ATR-72 and CRJ-900.
New SAS Livery features bolder colors but looks strikingly similar to a mix of Lufthansa, Delta and Emirates.
The previous SAS livery was very simple featuring small blue Scandinavian titles on a slightly grey fuselage with a blue tail and orange engines. This updated livery features a large silver metallic SAS adorned across the front third of the fuselage along with silver engines and a very Lufthansa-like blue tail. The engines and winglets are also accented in the same color blue. SAS aircraft will also have a bold silver Scandinavian title painted on the belly of the fuselage, similar to Delta and Emirates schemes.
On the website highlighting the release, SAS CEO Rickard Gufstafsen stated,
“The new livery design is a symbol of our future, a more sustainable and a competitive future for SAS, but one that also embraces our heritage.”
This is just the fourth livery in the company’s history. While most of the fleet will receive the new scheme, the Boeing 737-600 sub-fleet will definitely retire in the old colors. It is expected to be retired in the next few months.