In the end, everyone shared in the joy
WestJet Airlines continued their holiday tradition in 2019 with another WestJet Christmas Miracle. Each year, the marketing geniuses at the airline dream up a viral video campaign that not only celebrates the season but also highlights the heart and compassion of WestJet employees.
The first video back in 2013 celebrated Christmas with a video-screen Santa who asked travelers at the gate what they wanted for Christmas. It looked like a cheap marketing gimmick. Imagine the passengers’ surprise when they arrived at the baggage claim only to see the actual gift arrive on the carousel with their name on it. It’s pretty incredible and touching for even the most hardened holiday grinch. 2018’s video was a tearjerker as well.
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2019 WestJet video takes a slightly different approach
The 2019 video takes a slightly different approach. WestJet’s now famous blue Santa offers lucky winners increasingly attractive gifts or the option to donate them to a family at the Ronald McDonald House. It’s definitely a different take from recent videos but it works. It harkens back to the real meaning behind the season with cases of real people (who undoubtedly love to take the gift for themselves) deciding to give to others out of a sense of selflessness.
Kudos to WestJet for spreading the love this holiday season. While I’m sure that passengers occasionally have an experience that falls short of expectations, it is neat to see an airline that takes pride in celebrating the holiday through the service to others.