Was that a tear in my eye? Ok, maybe. Every year, WestJet Airlines puts out an inspirational video. We’ve covered their viral videos every year. In a previous year’s video, the airline set up a Santa Claus video conference where passengers could ask for a gift they wanted, only to be surprised at the baggage carousel by wrapped presents at their destination. WestJet then followed that viral video up with a promise to grant 12,000 people their Christmas wish. Last year, they sponsored a large project to assist families whose homes were devastated by a Canadian wildfire. This year WestJet went for something different and once again, it’s pretty impressive.
WestJet Introduces a global Advent Calendar
This year, their famous Blue Santa will deliver special gifts for a total of 22 days. The theme corresponds with their recent push into providing more extensive long-haul service to Europe and Australia (beginning next year via a code share agreement with Qantas).
According to WestJet, “Over a month, spanning 16 countries and six continents, Blue Santa took to WestJet’s global skies to experience seasonal traditions and to spread holiday cheer. From Dec. 3-25, WestJet’s Advent Calendar will showcase daily his discoveries from around the globe with the help from worldy WestJetters – and may include a few extra surprises in between. WestJet’s Twitter feed and Facebook page will also be updated daily with WestJet’s Advent calendar content.
During his journey Blue Santa also surprised special guests with magical reunion experiences in London, England in WestJet’s Uniting Through Traditions video. The video features heart-warming reunions between Halifax parents and their far away daughter, a fun-loving Grande Prairie duo whose best friends live thousands of miles away and a long-distance couple with a story of true love.
“The storytelling in WestJet’s Advent Calendar and Uniting Through Traditions video underscores that being with the ones you love during the holidays is the greatest tradition of all,” said Richard Bartrem, WestJet’s Vice-President Marketing Communications. “Since our first Christmas Miracle in 2013, WestJet’s tradition has been to celebrate and promote the Christmas spirit with our guests through our caring culture. This year we’re thrilled to be able to take our Canadian spirit to the world through Blue Santa’s travels, while bringing some of the world’s spirit back home with us to share.”