Alaska Airlines Introduces Brand Update And New Livery

Photo: Alaska Airlines

Alaska Airlines introduced a full brand refresh today.  The update includes new a new “Alaska” logo with a new airplane paint scheme the includes bright northern lights colors a modified, more friendly eskimo design.  The update will be incorporated into signage at the airport, a new paint scheme aircraft, along with a refreshed website and mobile app.

In a press release, Alaska’s Vice President of Marketing, Sangita Woerner said, “Our goal was to bring more energy to the brand, so we brought color that represents the places we fly and our home here in the Pacific Northwest. We’re a brand that’s all about brightening your day, so we added some complimentary blues and green to reflect that in our outward appearance.”

Woerner also made a statement proclaiming Alaska’s fierce independence in the midst of all of the mega-airline mergers over the past few years: “This sets us up for future growth,” Woerner said. “We’re a fiercely independent company, and we’re updating our brand to take us into the future.”  Her comments  seem to indicate that no merger partner is waiting in the wings.

Alaska Airlines currently operates a fleet of 147 Boeing 737 aircraft and provides additional branded flying on Horizon’s 52 Q400 along with Skywest’s CRJ-700 and ERJ-175 aircraft.  In December, they announced that they will be phasing out the 737-400 fleet.

You can learn more about the refresh by watching the video that Alaska Airlines released in concert with the refresh below.