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Virgin America wants to fall in LUV with Dallas

Photo by JP Santiago

The competitive landscape at Dallas Love Field is about to change this October.  Starting on October 13th, many of the old Wright Amendment restrictions that limited service at Dallas’ airport are going away.  As part of the compromise, Love Field will only have 20 total gates available for airline use.  That means that Southwest Airlines will operate 16 with the other 4 in-play for other airlines.  So far, Delta has announced their intention to use 717s to fly to four cities. United already flies out of Dallas Love.

Just today, Virgin America, the tech-saavy, swanky, low-cost airline announced that they plan to introduce service to Chicago O’Hare, New York LaGuardia, Washington Reagan National, Los Angeles and San Francisco using 2 gates.  Here’s their statement:

Virgin America is seeking to secure two Love Field gates in order to expand flight options for Dallas travelers, as the airport’s centralized location makes it a more convenient choice for Dallas-based and Dallas-destined business travelers. If successful, the airline would move its current operations from Dallas-Fort Worth International Airport (DFW) to Love Field in October 2014. 

Will the City of Dallas free up the gates for their service?  Time will tell…


Written by Avgeekery

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