KLM has really mastered social media lately. This week they ran a very successful campaign called #happytohelp where they helped as many passengers as possible with various dilemmas. Earlier this year, they also posted a viral video of a dog (yep, a dog) who delivers lost goods to passengers. Last week’s video was a neat campaign to deliver love notes on the passenger’s assigned seat from family and friends when they board the airplane. It’s thoughtful and refreshing to see a creative campaign that humanizes air travel. Take a look.