By now you’ve probably seen OK Go’s new viral video. How did they defy gravity?
Music exists in wide varieties. Add in the element of video and the creative possibilities can seem endless.
OK Go is an American alternative rock band; alt rock is a relatively new form that has flourished over the last 30 years. The Chicago-based group has managed to distinguish itself as much with its quirky videos as it has with its music. And certainly, the rise of viral video has helped OK Go gain popularity.
The band’s latest video broke new ground – literally.
“Upside Down Inside Out” was filmed in zero gravity. The band spent time in Russia and filmed the video while flying in a Roscosmos Ilyushin IL-76 MDK. Typically used for cosmonaut training, the aircraft is now being used for commercial flights to give tourists, thrill seekers – and, in this case, a rock group – the chance to experience zero gravity. (Look for more on this trend in a future Avgeekery post.)
Filming a music video which needs to appear seamless in its final product was a challenge considering the maximum time of weightlessness is about 30 seconds per rise and dive maneuver by the plane.
Credit the band’s editor, Meg Ramsay, for her work and read the complete account of how the video was planned and executed here.
OK Go gained its fame through viral videos posted on YouTube. But the zero gravity video for “Upside Down Inside Out” was first posted on Facebook, which is attempting to rival YouTube’s video dominance. Damian Kulash, the band’s lead singer, discussed being caught between the two web site giants.