in , ,

JetBlue Challenges Passengers To Reach Across the Aisle To Jointly Decide On A Destination

Reach_Across_the_Aisle_-_YouTube

During this political season, JetBlue challenged passengers to build unity by agreeing on something.

We all know that two “third-rail” topics in casual conversation are religion and politics. Imagine getting into a political debate on a three-hour flight? Don’t even think about it. You’re better off inviting the person in front of you to tilt their seat back.

Mix in the fact that this is a Presidential election year and one of the candidates is a polarizing figure and an in-flight political debate could lead to a brawl – or an unauthorized use of the emergency exit.

It’s dangerous for a company to use a political theme in a commercial; chances are half the viewers will be turned off at best or hissed off at worst. But kudos to JetBlue for a subtle and clear promotion/commercial. This video deserves plenty of views because the concept was excellent but was exceeded by the execution.

Between now and November, this should earn JetBlue a lot of virtual mileage.

Written by Wendell Barnhouse

Wendell Barnhouse is a veteran journalist with over 40 years of experience as a writer and an editor. For the last 30 years, he wrote about college sports but he has had an interest and curiosity about aviation since he was in grade school.

Relieved of Guilt After 30 Years, Challenger Engineer Finally Dies In Peace (UPDATED)

How Does an Airline Go Bankrupt with Fuel This Cheap?