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Delta Makes Moves To Differentiate Their Product From Global Competitors

The Delta One suite. Photo: Delta

New products attempt to make Delta more competitive on the world’s stage.

It seems like every airline is rolling out some kind of new business-class offering, from Qatar with their Qsuites, first unveiled at the Paris Air Show last week, to the United Polaris Class, which has been in the industry eye a little longer. Delta is no exception, as their Delta One suites went on sale last week, and eager travelers are booking their trips, so they can see for themselves if the hype is really true.

The Delta One suite product was announced almost an entire year ago, as the first all-suite business class in the world, and it’s slated to appear on Delta’s very first Airbus A350.

The Delta One suite is admittedly pretty nice, with 32 outfitted on each A350. Flyers experience a full flat-bed seat with direct aisle access, a full-height door, privacy dividers for center suites, in-suite lighting, expanded storage, one of the largest entertainment monitors available on a U.S. carrier and an overall sleek and stylish design that’s almost reminiscent of the more upscale Asian and Middle Eastern carriers (let’s face it, folks — they have U.S. carriers beat as far as in-flight luxury goes).

The first flight available with the Delta One suite takes off Oct. 30, headed from Detroit to Narita. In the future, Delta plans to roll out the suite little by little on its Boeing 777s.

Source: Delta Air Lines

Keep in mind, even if your interest isn’t piqued by the Delta One suite, you may have a separate reason to fly Delta to Narita in the fall. It’s because Delta is the first U.S. airline to take delivery of the A350, and you’ll see it on many of their Asian routes. So, if you want to jump on the A350 bandwagon and still fly an American carrier, this is one of your first chances.

This is just one part of how Delta’s been making some pretty big changes recently to enhance the customer experience. They’ve also added a premium economy class called Delta Premium Select that gives travelers more space, posh amenity kits, pre-departure beverages and those huge entertainment screens. Fare for this new class also went on sale last week, and also appears first on that Airbus A350 flight to Narita. Additionally, it’s available on select flights from Detroit to Incheon after Nov. 16, and from Detroit to Beijing after Jan. 17.

Source: Airbus

That was only the tip of the iceberg for Delta’s announcements this month, though. They’ve also partnered up with in-demand chefs Jon Shook and Vinny Dotolo to offer their cuisine in-flight on service between LAX and JFK or DCA, and they just signed a trans-Pacific joint venture agreement with Korean Air, to expand their networks and services.

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